Egyptian Tourist Authority (ETA) Targets to Attract One Lakh Indian Tourists This Year

For the first time, Egyptian Tourist Authority (ETA) organised a road show yesterday in Mumbai, with an aim to increase Indian tourists’ arrivals in Egypt. This event is part of its three country road show (October 13-18, 2010) covering India, Singapore and Malaysia. The road show in Mumbai focused on increasing business opportunities and establishing contacts with the Indian travel trade. As part of its promotions, the Authority will launch an upgraded version of its promotional website www.egypt.travel next month with country specific home pages to provide information on Egypt tourism.

Samy Mahmoud, Undersecretary Head of the International Tourism, Egyptian Tourist Authority said, “We are looking at positioning Egypt as not only a leisure destination but also highlighting its adventure, wellness and MICE segment offerings. We have a growing number of Indian tourists from the honeymoon segment visiting the country. We currently host about 90,000 Indian tourists per year, and we are targeting to increase the number to one lakh this year. We are hoping that the arrivals will double in the coming years.”

The Authority will also launch an advertising campaign in 26 countries all over the world. Besides, Egypt’s official airline, EgyptAir will also increase its frequency on the Mumbai-Cairo route to five flights per week from November 2, 2010. Egypt will be a partner country of ITB Asia, to be held on October 20-22, 2010 at Suntec Singapore Exhibition and Convention Centre.

Egypt received 7,189 Indian tourists last month and a total of 77,610 tourists in January- September 2010, which is an increase of 36.9 per cent compared to the same period last year. “We are expecting good response for the road show and are planning to organise the same in Russia and China. We will try to conduct such road shows in India every two years,” added Mahmoud.


Source: Travel Biz Monitor

Egypt Archaeologists Find Statue of Tutankhamun's Grandad

CAIRO – Egyptian archaeologists unearthed part a 3,000-year-old statue of the pharaoh Amenhotep III, believed to be the grandfather of the young King Tutankhamun, antiquities chief Zahi Hawass said on Saturday.

"The statue was found near the northern entrance of Amenhotep III's temple and depicts the king sitting down on a throne with Amun, the chief deity," Hawass said.

"The red-granite top half of the statue was discovered at the site of the Amenhotep III's funerary temple in the southern city of Luxor," Hawass said.

The newly-discovered artifact which measures 130 centimeters (51 inches) in height and 95 cm (37 inches) in width is "fantastic... because of the details of the facial features," Hawass said.

Archaeologists believe the full statue is around three meters (nearly 10 feet) tall.

In recent years, a large quantity of red-granite statue pieces have been uncovered at Amenhotep III's funerary temple at Kom al-Hitan on Luxor's west bank.

Zahi Hawass, head of the Egyptian Supreme Council for Antiquities, center, checks Tutankhamun's mummy at his tomb in Luxor, before exposing it to X-ray to assess the need for restoration. Wednesday's research also was an attempt to discover the cause of death for Tutankhamun, who ruled for nine years before dying at age 17

Amenhotep III ruled Egypt between 1390 and 1352 BC.

He was almost certainly the grandfather of Tutankhamun, according to the results of DNA tests and computerized tomography (CT) scans on the famed boy king's mummy announced by scientists on February 17.

A 3,000-year-old statue of the pharaoh Amenhotep III, believed to be the grandfather of the young King Tutankhamu, unearthed by archaeologists (source: Egyptian Supreme Council of Antiquities (ESCA))

The Egyptian Look

Copyright © Egypt, Cradle of Civilization

Ancient Egyptians were always aware of how appearances matter, where beauty and elegance were the top concern. And in every portrait the focus was always on the meticulously and beautifully outlined eyes that stood out and captured the world. During all periods and dynasties of ancient Egyptians, both men and women, applied eye makeup on a daily prerequisite. It did not only serve as a decorative purpose but it also served medicinal, magical and spiritual practices.


Two eye makeup colors were popular with the ancient Egyptians, the green and the black. Eye makeup was not a luxury reserved for the rich, but even the humblest graves proved to contain some. It was not the existence of makeup that separated rich from poor, but the expense and luxury of the containers and applicators. The eye color was found stored in leather or canvas pouches, small jars, conch shells or within hollow reeds. While the poor used to store it in hollow sticks, the rich used intricately carved and bejeweled containers of ivory or other precious materials.


There were two types of eye color, green "Udju" and black "Mesdemet". Udju was made from green malachite which is the vibrant green ore of copper (copper carbonate hydroxide) and was mined from the Sinai Desert. These mines came under the spiritual domain of the goddess Hathor, ancient goddess of beauty, joy, love and women. She bore the epithet "Lady of Malachite." The malachite stone was crushed and then mixed as the green eye make up. It was especially popular in the Old Kingdom, and right through the Middle Kingdom, but towards the New Kingdom it was replace almost completely by the black color.


Black eye color Mesdemet, was obtained from galena, which is the dark blue-grey ore of lead (lead sulphide). It was obtained either near Aswan in Upper Egypt or at the Red Sea Coast. It was also one of the things that was imported back by Pharaoh Hatshepsut's famed expedition to Punt and was given to her in tribute by the Asiatic nomads. One of the earliest uses of galena was as Kohl. Kohl is a mixture of soot and galena. It gained popularity over the green malachite during the period of the New Kingdom. A small amount of the eye color was mixed with animal fats or even water to make it easier to paint on the face.


The ancient Egyptians used eye makeup not only for cosmetic reasons but also for their medical purposes. Galena possesses disinfectant and fly-deterrent properties. It also protected the eyes from the intense sun. Mesdmemet was prescribed to help cure a number of eye diseases. On the other hand Udju was believed to induce or evoke the eye of Horus, the god of the Sky & Sun and also the god of healing. So outlining the skin around the eye would protect its user, especially from the "evil eye". The Egyptian word for eye-palette was derived from their word for "protect." Kohl was used by mothers, which they applied to the eyes of infants after they were born, was believed to strengthen the child's eyes and protect him from being cursed by the "evil eye". This tradition is still practiced to this day, but in the rural parts of Egypt.


Today galena can be easily and inexpensively purchased but under the name Kohl. Outside of Egypt, it can be purchased from vendors that supply accessories to Eastern dancers. Real kohl usually comes in a little box containing a stick-like applicator and a compartment for the make up itself, so its appearance and way of application has not changed over the centuries. Today kohl can also be purchased in the form of a pencil which is a lot easier to apply.


So ancient Egyptian eye makeup did more than paint a pretty face! Although Kohl became a popular cosmetic once again during the 1920s, when an "Egyptian look" came into fashion in the United States and Europe, and it is still used as eyeliner in many Eastern countries.

About the Author:
Gawhara Hanem

Journey Through the Afterlife

Copyright © Egypt, Cradle of Civilization

To the Ancient Egyptians death was not the cessation of life but was only a temporary transition or interruption before they enjoyed an eternal existence in the afterlife. This wonderful and mysterious place was every Egyptian's dream and so the rituals to attaining immortality were the only ticket to being reborn.
Piety to the gods, preservation of the physical form through mummification, provision of statuary and other funerary equipment was as much an integral part of the religion as it ensured a safe journey to the afterlife. So the corpse had to be properly embalmed and entombed in a mastaba before it could live again in the Fields of Yalu and accompany the Sun on its daily ride.

The Egyptians believed that the human consisted of living entities, the "ka", the "ba", the "akh", the "name" and the "shadow". These elements were necessary to make up a complete personality and had to be sustained and protected from harm to insure that the deceased was successfully integrated into the cosmos and enjoyed immorality in the next life.

To reach a rewarding destination to the afterlife, the deceased had to pass all the tests. But first the process of preserving the body had to be successful, which took 70 days to be completed. Mummification involved removing the internal organs, removing the brain through the nose, and desiccating the body in a mixture of salts called natron. The body was then wrapped in linen with protective amulets inserted between layers and placed in a decorated anthropoid coffin.

The last of the rituals to be performed by the priests on the mummy was called the "Opening of the Mouth." This ceremony was supposed to magically give the deceased the ability to speak and eat again, and to have full use of his body. After placing the mummy in the sarcophagus, the tomb was sealed.


The deceased then had to wait for the sun god Ra, to come to his tomb. Ra would shine sunlight on the darkness and speak magic words from the Book of the Dead. The Book of the Dead contained a collection of spells, charms, passwords, numbers and magical formulas that aided the deceased safely through the journey of the afterlife. After Ra speaks these words, the mummies throw off their wrappings and Ra takes them to the Afterlife on his barge.

For the deceased to get to the Field of Reeds which was the happy place where the dead enjoy the rewards of the afterlife. The deceased disembarks in Duat (the underworld) and has to get past seven gates before reaching the final destination. The soul of the deceased is lead by the jackel-headed Anubis, god of mummification, into the Hall of Truth, and is brought forward to be judged by Osiris.


The Egyptians believed that the heart not the brain was the place for emotion and thought; it was the record of its owner's will and intentions. Basically, the heart was the key to the afterlife as during the Weighing of the Heart ceremony, Osiris placed the heart in a scale to be weighed against a feather which represented Ma'at (truth and order).

If the heart did not tip the scale it was deemed worthy and continued on to the Osirian Fields, but if the heart was heavy with sins it was devoured by the demon Ammit (Eater of Hearts) a half dog, half crocodile god, dooming its victim to eternity in Duat. Thoth, the Egyptian god of scribes, wrote down the results. So earning immortality required a sin-free heart and the ability to recite the spells, passwords, and formulae of the Book of the Dead. The loop-hole around this was being buried with a "surrogate" heart to replace the owner's for the Weighing of the Heart ceremony.


The Egyptians centered their lives on their religion and rituals to finally be rewarded with immortality, but the fear of a "second death" was to be the worst fate imaginable! Not only was it a sorrowful destiny but was considered total oblivion. So to guarantee eternal happiness having a good, honest heart was the most essential element to a safe journey into the Afterlife.

About the Author:
Gawhara Hanem

Myth of Creation

Copyright © Egypt, Cradle of Civilization

The Ancient Egyptians did not have a set of theological principles to their religion, nor did they depend on cronical writings. Their religion developed around how the people interacting with their gods, so it was more like a cult which everyone followed as traditions are followed. Everything in their lives was strongly influenced by their beliefs and everything was compromised for the gods.

The Egyptians resisted chance and established the conditions which they believed existed at the dawn of creation. Myths were used to explain the phenomenon of nature, express the values of a culture and to tell the story of the first people to inhabit the Earth. Of course these people where elevated to the status of gods and goddesses, having supernatural powers.

Heliopolis, the City of the Sun is where creation began, according to Egyptian myth. The myth goes to say that at the beginning of time the world was surrounded by infinite expanse of churning, bubbling water, which was the god Nu or Nun, and it was out of Nu that everything began. The first to emerge from the watery mess, Nu was the sun god Atum, the creator of the world. Atum was said to have come out of a blue giant lotus flower that appeared on the surface of the water.

The bisexual god Atum was known as the "Great He-She." Atum was also known by many other names like Khepri, the great scarab beetle, Ra-Harakhte, the winged-solar disk, Ra, the midday sun, Aten, the solar-disk, or Horus on the Horizon. No matter what name he took he was viewed as the one and only creator in the universe.

Alone, Atum mated with his shadow, giving birth to two children by spitting out his son, Shu and vomiting up his daughter, Tefnut. Shu represented the air and the principles of life and Tefnut represented rain and principles of order. After the three remained in the watery chaos of Nu for some time, they got separated, but on being reunited again Atum wept tears of joy. And as his tears hit the ground men grew and this is how the world was created.

Shu and Tefnut married and gave birth to Geb, the god of the Earth and is the place where the throne of the Pharaoh would be decided. They also gave birth to Nut, the goddess of the sky. So Above Geb arched Nut and separating them stood Shu. There also existed another space equivalent to the living world, called the Duat, this was considered as the underground and the place where the soul of the dead receives judgment. The sky beneath the Duat was formed by the feminine counterpart of Nu, Naunet.

Geb and Nut then gave birth to Osiris, Isis, Seth, and Nephthys. Osiris became the symbol of good, while Seth became the symbol of evil. And thus the two poles of morality were fixed once and for all. Seth killed his brother Osiris, but with the help of his sister-wife Isis, Osiris was resurrected and became the god of the underworld.

The sun god Ra (Atum) supreme of all gods, traveled in his barque across Nu (the sky) during the day and as the sun set Ra journeyed over Duat across Naunet during the night. While in the underworld, Ra meets with Osiris, the god of resurrection, so that his life is renewed. He also fights each night with Apep, a serpentine god representing chaos. The defeat of Apep and the meeting with Osiris insured the rising of the sun the next morning, an event that represented rebirth and the victory of order over chaos.


The Egyptians saw death as a transitional stage in the progress to a better life in the next world. Their belief in the rebirth after death became their driving force behind their funeral practices, and only through which they could reach their full potential after death.

About the Author:
Gawhara Hanem